Gleesons import Homer"s favourite beverage

Straight from the Simpsons, 'Duff" beer has arrived to bars and off-licences across Ireland. Launched in October 2008, the iconic brand is being distributed by The Gleeson Group, Ireland"s largest supplier of packaged lager. Launched globally by a successful Mexican businessman, Rodrigo Contreras, The Gleeson Group won the distribution rights here in Ireland and are actively rolling the product out to every county in Ireland. Gleeson has full national coverage and trades with both on-premise and off-premise outlets. 'Duff" beer is an exact replica in terms of packaging and is instantly recognisable by millions of consumers worldwide. Marie Cooney, Kilmessan, director of Gleeson Group, commented: 'We believe it will bring fun and levity into the trade and give consumers the opportunity to experience a piece of iconic popular culture. 'We have high expectation for the brand and are already inundated with calls and emails - at the moment our biggest issue is keeping up with demand.'