Introducing new krastase matrialiste

Published: Mon 20 Jul 2015, 12:50 PM

Last updated: Mon 20 Jul 2015, 1:54 PM

Kérastase introduces, Couture Styling Matérialiste. All-over thickening spray gel. The Kérastase Couture Styling Matérialiste will be available from selected premium professional salons nationwide from August 2015. For salon stockist, click here

Born from the insight that today’s woman wants it all, including more hair thickness which to style, Couture Styling introduces Matérialiste (RRP: €23), the ultimate hair styling product to create the look of the moment: the braid!

Thickness is key for those who want to create styles as hair mass is critical to being able to hold and create today’s styles. Those with fine hair view the braid as an impossibility due to lack of hold and limp locks.

This all-over thickening spray-gel uses innovative IntraCylane® technology to instantly, and tangibly, expand the diameter of the hair fibre while infusing hair with shine. Trialled by stylists around the world, it is ideal not only for fine hair, but also for the styling challenged, mature women losing density.

New Kérastase Creative Styling Matérialiste is formulated with innovative IntraCylane® technology which creates a durable coat onto the hair to amplify the diameter of the hair fibre. With the added boost of Ceramides that improve the quality of the hair fibre whilst also making it pliable and Xylose, known for it’s thermo-protective properties which act to protect hair quality.

How to use

To apply, spray on the hand and distribute through towel dried hair from root to tip and style.

Benefits

- Allows you to discover the power to immediately enhance the diameter of hair

- Hair is left visibly fuller and thicker to the touch

- Hair is lightweight, textured, easier to style, yet retains its cosmetic touch and allure.

The results are instantly visible and allow fine or thinning hair to create styles they never before thought possible whilst also giving hair bounce when air-dried naturally.

NEW: The Couture BOOK of BRAIDS

For the first time Kérastase has collaborated with global beauty illustrator Jessica Durrant to create The Couture Book of Braids. The beautiful digital e-book not only features illustrated step by step tutorials on how to create 30 beautiful braid looks but also comes full with lifestyle tips and tricks to put braids in daily life.