600,000 tune into TG4 ladies finals

TG4 Ladies Football Finals day was extremely popular with Irish television viewers.

According to official TAM Ireland figures just under 600,000 people tuned into TG4’s coverage of finals day yesterday, with an average audience of 226,600 watching the live broadcast of the Senior Final between Meath and Dublin; a rise of over 50,000 from the 2020 Senior Football Final which was played just before Christmas.

The match took a 30 per cent share of viewing among individuals, making TG4 comfortably the most popular channel in Ireland yesterday afternoon.

Viewing peaked at 5.36pm with 347,400 viewers as Meath won the Brendan Martin Cup for the first time on a historic day for Ladies Football.

TG4 Director General Alan Esslemont said today:

"TG4 is extremely proud of another successful year of the TG4 Ladies Football Championship.

"TG4's 21-year partnership with Ladies Football is going from strength to strength.

"It is wonderful to see the support for ladies football across all sectors of society as evident by those who turned up in Croke Park yesterday and the viewers watching the matches on TG4 and across all of TG4’s broadcast platforms both at home and abroad.

"TG4 continues to lead the way, ensuring that women’s sport is front and centre for television audiences.

"Congratulations to Meath, Westmeath and Wicklow on their wins yesterday."