New vision for NCBI stores after rebrand
Vision Ireland, the new name for NCBI, is in the process of rebranding its 124 stores across Ireland as it looks to become the leading retailer in the sustainable fashion trade in Ireland.
As part of that relaunch, all retail stores across the country, including one in Navan will be rebranded and refitted with the new Vision Ireland identity and logo.
The new Vision Ireland stores will boast the most modern look of any stores in the charity or mainstream retail industries in Ireland. Each store is packed with 'pre-loved pieces' that are available for anyone who drops in. What’s more, Vision Ireland retail outlets include a small army of volunteers - over 1,000 - who are involved in the running of the shops and helping make sure that over 1,800 tonnes of pre-loved items don’t end up in landfills every year.
The name change to Vision Ireland was borne out of a necessity for Vision Ireland to help members of the public and medical professionals to understand that the organisation provides services and supports for people who live with all types of vision impairment.
"We will continue to support our service users who are blind or vision impaired in the same ways we always have, but the Vision Ireland name is more inclusive, and will help us to reach more people than ever before," says chief commercial officer, Beverley Scallan.
“Changing from NCBI to Vision Ireland is, to put it mildly, a huge process. It’s also hugely exciting," she stated.
"Each and every one of our 124 stores will be refitted with our new logo and new identity, which looks thoroughly modern. Our vision for each store is in line with our sustainable chain of stores around Ireland which will all change over from NCBI to Vision Ireland in the coming months.
“Our stores are the green engine of the high street and the lifeblood of our fundraising efforts to support Vision Ireland services, so any help we can get from members of the public is more than appreciated. If you see the new logo and signs for Vision Ireland going up on a shop in your town or community, don’t forget to drop in, say hello to our wonderful team and find out more about Vision Ireland, volunteering and, of course, browse our selection,” Beverley added.