ASI's Denim Day for Dementia aims to raise €30,000

Fundraiser on Friday 1st March

The Alzheimer Society of Ireland (ASI) will host its annual nationwide Denim Day for Dementia fundraising campaign on Friday, 1st March, to raise funds for families impacted by dementia.

Now in its sixth year, the popular fundraising campaign aims to unite communities to support families living with dementia. Hosting a Denim Day for Dementia is quite easy, and can be done in two steps:

1. Order a free Denim Day for Dementia pack online at www.alzheimer.ie or by contacting fundraising@alzheimer.ie or (01) 207 3800.

2. Dons your blue jeans, denim jacket, or whatever denim you have and host a Denim Day for Dementia on March 1st in your office, school, workplace, or wherever you may be.

The ASI must raise €3.6 million this year to maintain crucial supports and services, including the National Helpline, Family Carer Training, Social Clubs, and Alzheimer’s Cafes. This year's campaign targets a fundraising goal of €30,000 to support families nationwide living with dementia.

The ASI head of fundraising, Mairéad Dillon, said: "The Alzheimer Society of Ireland are here to support families affected by dementia and their carers in Ireland. Fundraising is crucial to maintaining our vital services each year, and this year, we must raise €3.6 million. This is a fun and easy campaign to get involved in, and I encourage schools, businesses, and local communities to Don their Denims and support people living with dementia on March 1st. Sign up today at www.alzheimer.ie.”

An estimated 64,000 people in Ireland live with dementia, with one in 10 diagnoses occurring in individuals under the age of 65, often referred to as young-onset or early-onset dementia.

Register for a complimentary Denim Day pack on www.alzheimer.ie