'Taking a minute' to create an inclusive and welcoming environment at Emerald Park

Emerald Park’s taking ‘just a minute’ for inclusiveness

Emerald Park has announced a new partnership with JAM (Just a Minute) as part of its commitment to creating an inclusive and welcoming environment for all its guests.

The JAM Card, developed by NOW Group, is a simple yet powerful tool that allows individuals with hidden disabilities or communication barriers to discreetly ask for ‘Just A Minute’ of patience when they need it.

In conjunction with JAM, Emerald Park has introduced a new document is designed to assist guests who may have additional needs by providing detailed information about what to expect during their visit. The guide highlights areas of the park that may be highly sensory or potentially overwhelming, helping guests to plan their visit with confidence and ease ahead of arrival.

To further support this initiative, Emerald Park staff are currently undergoing extensive training with JAM. This training introduces the JAM Card concept and provides a deeper understanding of hidden disabilities and communication barriers, ensuring that every team member is equipped to offer the highest level of service and support to all visitors.

Earlier this year the Kilbrew theme park hit the headlines when a mother-of-two diagnosed with spina bifida and neurosarcoidosis was awarded €3,000 by the Workplace Relations Commission after it found that she had been discriminated against on grounds of disability by Emerald Park.

Heard by WRC adjudicator, Marie Flynn, the commission was told that in September 2021, Alison Walsh, who is unable to stand or walk unaided, was refused a Ride Assistance Pass despite possessing a driver's license designating her as disabled, her public services card and a blue badge, with Emerald Park telling her that she would not be given one without a written letter from a doctor.

Charles Coyle, Managing Director of Emerald Park said: "Our aim is to create a supportive and inclusive environment where all our guests feel comfortable. This collaboration is a significant step towards that goal, and we are dedicated to ensuring every visitor has a memorable experience at Emerald Park.”