Primeline acquires Birmingham based logistics provider

The Ashbourne based Primeline Group has completed the acquisition of Avon Freight, a specialist logistics provider based in Birmingham.

The deal marks a major milestone for Primeline as Avon is the first member of the Group to have its headquarters in mainland UK.

Primeline Group is Ireland’s largest independent provider of logistics and route to market solutions to some of the world’s leading brands. As county Meath’s largest employer, the firm employs a total of 1,200 colleagues across its operations. The company’s footprint spans almost two million sq feet in Ireland and the UK.

Avon was established in 1979 and has grown to become a leading player in providing warehousing and transport solutions in the UK and daily freight services across the UK and into Ireland. The company’s customer base includes a wide range of industrial, retail and fast-moving consumer goods (FMCG) clients. Avon employs more than 120 people and has a large fleet of vehicles, operating from three facilities in Birmingham covering a combined total of 250,000sq ft.

CEO of Primeline Group, Tim Cummins, says “We’re very excited to welcome Avon Freight to the team. This acquisition will enable us to broaden our footprint in the UK market following our acquisition of GCS in Northern Ireland last year, whilst also enabling synergies across our entire operations. It will also allow us to service the UK requirements of our existing customer base".

Primeline Group founder Danny Geoghegan agrees: “Throughout this process, we’ve been impressed by the Avon leadership’s understanding that their people are their most valuable asset and their commitment to the highest level of customer focus. The company’s dedication to safety and quality in storage and distribution also closely aligns with our own priorities. We are looking forward to working closely with Dawn Greene and her team to create new opportunities for Avon and the entire Primeline Group”.

Managing Director of Avon Freight Dawn Greene will continue to lead her colleagues - she says this announcement is a positive development for the company: “Primeline Group has a fantastic reputation for recognising growth opportunities and leading the way in the evolving world of logistics and supply chain solutions. We are looking forward to being part of a team that is ambitious and excited for the future”.

Primeline Group’s fleet of vehicles makes over 25,000 deliveries to more than 7,500 outlets around Ireland each week. The Group has developed its logistics network to ensure it covers every town in Ireland every day. Its sales colleagues call on more than 3,000 retail outlets monthly.

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