New sports tourism video launched for country

Fáilte Ireland today launched a new video, Ireland – The Event Island , at the opening of the European Sports Tourism Summit at Thomond Park in Limerick. Commissioned by Fáilte Ireland’s ‘Event Ireland’ team, the purpose of the video is to act as a key tool when selling Ireland as an event destination overseas and it will be used by the team in their work to profile, promote and pitch all that Ireland has to offer when hosting large-scale events.

The video can be viewed here: https://www.youtube.com/watch?v=Saz8kizbAp0

Miriam Kennedy, Head of Business Tourism and Events with Fáilte Ireland, said: “From a tourism perspective sporting events have the potential to deliver significant overseas visitors and a sizeable economic impact. Ireland in particular is an attractive choice and, to support this proposition, Fáilte Ireland is delighted to launch the ‘Ireland – The Event Island’ video at this year’s European Sports Tourism Summit in Limerick

“We believe the video evokes a great sense of pride in our sporting heritage and it will assist us as we work in partnership with key stakeholders to identify, bid for and win events with the ability to deliver overseas visitors to Ireland”.

Event Ireland is a new team within Fáilte Ireland tasked with growing international bed nights through the events sector. The team offers a range of practical and financial supports aimed at supporting individuals and organisations to win large events for Ireland at every stage of the bid process.